Writing offers that clear review

Every offer on YURN — Free and Pro — passes an automated content review before it sends. Most offers clear in seconds. This page explains what the review looks for, so yours does too.

The one big question

The review’s primary check is simple: is this a real commercial offer from your business?

A real offer has:

• A genuine deal — a discount, a limited availability, a special. Not a general announcement, not a newsletter, not politics, not a personal message.
• A real expiry — “tonight before 8pm,” “this weekend,” “while the batch lasts.” An honest deadline, honestly stated.
• A stated redemption — how does the customer actually get it? “Show your ticket at the counter.” “Mention this text.” Say it in the offer.

An offer that reads like “6 tables open tonight at 7 — 30% off your whole check when you sit before 8pm. Show your ticket at the host stand.” clears review every time.

What gets rejected

Prohibited categories. Carriers ban entire subject areas from commercial SMS, and so do we: sexual content, hate, alcohol offers without age verification, firearms, tobacco and vape, cannabis, controlled substances, gambling, and lending or debt-relief services. These are rejected regardless of how the offer is worded — it’s the category, not the copy.

Deceptive claims. Health claims (“burns fat”), income promises, “free” offers that aren’t actually free, and misleading discount math (“80% off” a price you invented yesterday) are all rejected. They’re also illegal, which is the point.

Fake urgency. “LAST CHANCE” on an offer you run every Tuesday will be flagged. Real scarcity converts better anyway — a true quantity limit with visible sequence numbers beats manufactured panic.

Not-an-offer content. Event announcements with nothing to claim, requests for reviews, hiring posts, political messages. YURN’s registered campaign with the carriers covers commercial offers; sending anything else risks everyone’s deliverability.

Rejected? Here’s what happens

You see the reason, plainly stated, in the portal. Edit and resubmit — there’s no penalty and no cooldown.

If the automated review isn’t sure, it doesn’t guess against you: the offer escalates to a human reviewer rather than auto-rejecting. We built it this way because a false rejection on a Friday flash sale is a real cost, and we treat it like one. Every review decision is logged, and if you dispute one, we look at the record.

Tier differences

Free-tier offers get the strict review profile, because Free merchants share YURN’s sending reputation. Pro merchants get the standard profile — more benefit of the doubt on borderline copy, same hard lines on prohibited categories and deception. See the full content policy for the complete list.